7 P's and Payment system for e-marketing

Name of the website: www.amazon.com

Analysis of www.amazon.com from 7 Ps point of views and its elaboration

1 P Product: This is the website which offers each and every type of product.

2 P Price: Amazon.com purchases the product directly from manufacturer and they sell it. They purchase and give discount that’s why their all the product are 20 to 25% less than market price.

3 P Place: It is the most contradicting issue of Online Marketing. Website now launch their links on different web pages and other social media sites.

4 P Promotion: They send emails, coupons to promote. They also ask questions about their updated or to get free monthly e- magazines, etc. They now also put their advertisements on boards and hoardings.

5 P Physical evidence: They put their website web page in other web pages. They also have their position with certain keywords which make it easier to visitors to come and visit that website.

6 P Process: In order to purchase the products in the cart they need to select the checkout action. The checkout is a five step Purchase Process with the following tasks:

1. Identify they client

2. Select shipping address and special options

3. Select payment method

4. See overview of the entire order

5. Confirm and place order

6. Receive confirmation by email

The users can abort the checkout procedure at any step. When users retry the checkout later, they start again at the first task. Consider a wizard to guide the user through these tasks while minimizing the number of web pages used. However, a wizard is not always needed for just a purchase. Often sites ask for details that are not strictly necessary to process the order. In many cases, all of the order information may easily fit on one page and hence eliminating the need for a wizard.

7 P People: People in these websites includes those person who bring the product to the customer. The service provided by the website to deliever the product to the destinations and the person involve in that process comes in People.

Selection: In the website there is search word written at the top, so by the help of it you can search department wise or you can directly search by click on go button.

User-friendly Approach: In this if the visitor have account in the website then when he/she signing in then account then there will appear that welcome with name of person and it also shows the result of last visit that what you have searched and selected last time.

Payment System: The option present it in to order now and in which add to cart. Therefore when we click in it then it tells check out your cart and payment option will appear. By this we dp the payment through our credit card numbers.